Web 2.0 – AJAX Rich Clients
Secondo le indicazioni revisionali di Gartner, nel 2008 la maggioranza delle imprese adotterà soluzioni provenienti dall'ambiente Web 2.0, ma la mancata integrazione degli aspetti di community si tradurrà in un effetto minimo sul business. Gli elementi chiave del Web 2.0 possono essere divisi in tre macro-categorie: Technology, Community e Business.
Technology
• WOA (IFaP, REST, POX, WS), Data-Driven (XML, BPEL), Syndication of content (RSS/ATOM), Rich Semantics (eRDF, RDFa, microformats, Semantic Web, Semantic Reconciliation, Metadata), Mashable Applications (Remix and scripting, PHP, Javascript),
Rich Client (Ajax, Offline Ajax, Flex e Microsoft), Persistent Web (Caching, streaming, managed client, "Web on client")
• Web Platforms: Capabilities-based ecosystem, expose content/logic/interface/model via Web Services, POX, REST,
Community
• Persone: Blogs/podcasts, wikis, personal mashups
• Interazione: Open-source development, social networks, community ratings, collective intelligence, Community, service and support, collaborative content creation
• Dati: Tagging, "folksonomie," user-created content, data about users
Business
• Ecosistema: viral marketing, syndication,
• Process Models: Customer/community dependencies, business of remix, information replaces relationships as key ingredient
• Value Models: Pricing models (usage, subscription, derivative/commission, revenue sharing), micropayments, advertising models (impression, intent, conversion)
